A clearly sexual advert which you would 'traditionally' target to a male market, to a female market.
Interesting as shows that more than ever women are meant to see themselves as sex objects and other women as sex objects.
It also shows the growing idea that cosmetic surgery is just another norm.
To me it is worse that it is targeted at women. I can see how sex is used in this way to sell to men (not that I like it) but I do not see why they should start doing this to women.
12 comments:
Some advertisement I came across recently that I found offensively sexist in a similar way are the American Apparel adds. They are verging on pornographic. Defiantly puts me off buying there clothing
I FINK ITS BRILLIANT!!!!!
American Apparel is awful!
Anonymous - My blog right? THOUGHT SO!!!!!!!!
hey Sarah, I completely agree with you. These ads are really offensive and wrong. I see my friends all around me aspiring to be the 'perfect' image and it makes me sick. I wish everyone would just be happy with the way they are, because they are perfect like that.
I was wondering if you could check out my blog? http://yassayshi.blogspot.co.uk/ please?
Thanks for all the inspiration xx
I love it it's great!! The Sun, hilarious! And er is that Asda cake for real?????
Met some people recently that made me think about approaching things from a new angle - 'beyond the white walls...' more to come! I will keep an eye on your blog! xx
Thanks so much for reading my blog! I can't wait to see more of your artwork! I've been analyzing so many of your pieces for my GCSE- I just can't decide which is my favorite!
I love reading your blog, it always makes me laugh =)
Thanks again xx
The variety of adverts through various times with their conflicting meanings, projected desires, and its industry of branding is, Jacques Ranciére says, calling out to those not versed in critical analysing these ‘flood of commodities and images’ with their textual and visual interruptions to our life, being ‘seduced by their false promises’ (Ranciére) of an easy life and ‘If you take for granted that life will be easy, then anger develops, frustration, and riots.’ (Dalai Lama) The deceptive realities created to sell products for profit creates a society of people who want to satisfy their ‘...unknown appetites...’ (Ranciére)
[Essay extract taken from 'Art as Transformer', Adam R. Grose, 2012]
I agree with you in principal but this advert is clearly ironic with the catch phrase 'they're real honest' hovering over the model's over-enhanced chest. This is, in my opinion, a piss-take on over-sexed ads aimed at men. However I would say that the 'joke' only becomes clear on close inspection, and had they really wanted to make fun of that subject matter, they should have gone to town and made her look ridiculous. Interesting post, thanks, I enjoy your work.
How do you answer people who say you yourself use your own sexuality? You have works which show you wearing little other then very tight skimpy pants. I'm sure that helped sales!
Haha!
I'm doing a project at the moment on how sex is used at selling womens products more and more. Basically i'm taking the piss out of this by creating my own ridiculously oversexed adverts selling e.g tampons!
One of the worst adverts has to be how herbal essences showed a woman orgasming whilst washing her hair with their shampoo! how pathetic and degrading.
Just discovered your work, a bit late, through a link from Lucy Holmes's campaign against page 3 (on change.org). You're a genius!!! THANKYOU for articulating what many of us haven't got the hang of expressing yet
Post a Comment