This advert for Benefit mascara says a lot about feminism or female gaze (if that's the correct expression) in the 21st Century.
A clearly sexual advert which you would 'traditionally' target to a male market, to a female market.
Interesting as shows that more than ever women are meant to see themselves as sex objects and other women as sex objects.
It also shows the growing idea that cosmetic surgery is just another norm.
To me it is worse that it is targeted at women. I can see how sex is used in this way to sell to men (not that I like it) but I do not see why they should start doing this to women.